Brand, Content and Audience Manager

About the Company

Oxfam is a global movement of people who fight inequality to end poverty and injustice. With a presence in over 80 countries, Oxfam works with partners and communities to create lasting solutions to poverty and injustice. The organization is committed to a decolonial feminist approach and places a high priority on safeguarding and ethical conduct across all its operations.

Position Overview

As the Brand, Content and Audience Manager, you will lead the development and delivery of impactful brand and content strategies that strengthen Oxfam's global identity, increase engagement, and inspire people to join the mission. This role maximizes Oxfam's ability to acquire, convert, and retain supporters by working across all key markets to ensure the creation and coordination of meaningful multimedia content.

With a digital-first approach, you will embed Oxfam's global brand framework across all communications, campaigns, and fundraising efforts, ensuring consistency, creativity, and impact in how we connect with and grow our global movement.

Qualifications

To succeed in this role, you should have:

• Proven experience in developing and implementing global content and brand strategies, ideally within the non-profit or international development sector.
• Strong understanding of digital-first storytelling and audience engagement across multiple channels.
• Excellent leadership and line management skills, with experience managing creative teams and cross-functional collaboration.
• Deep knowledge of ethical storytelling practices, including safeguarding and child protection standards.
• Experience managing brand assets, trademarks, and compliance with legal and brand protection standards.
• Strong analytical skills to assess content performance and inform strategic decisions.
• Excellent communication and training abilities to build brand culture and capacity across diverse teams.
• Commitment to Oxfam's values, including decolonial feminism and the fight against inequality.

Responsibilities

Strategy Development and Implementation

• Lead the development and implementation of a digital-first global content strategy that supports campaigns, humanitarian emergencies, supporter acquisition, and retention across markets.
• Devise and implement a global content gathering framework that meets audience needs across markets and champions Oxfam's ethical storytelling guidelines.
• Develop, maintain, and promote Oxfam's global brand strategy and guidelines.
• Ensure Oxfam's brand story and visual identity are implemented consistently across campaigns, communications, and public fundraising.

Content Planning, Production and Coordination

• In collaboration with campaigns, humanitarian, and fundraising teams, coordinate and lead content strategies, creative concepts, and content gathering plans for Oxfam International.
• Partner with digital peers to ensure best-in-sector storytelling across Oxfam's global channels that engages audiences, strengthens brand visibility, and embraces our decolonial feminist values.
• Lead and support the global Content Group and represent it in relevant global forums.
• Serve as the first point of contact and coordinator for multi-affiliate content needs, including rapid response in emergencies. Maintain a content generation and management calendar and facilitate collaboration across affiliates.
• Contribute to analysis of content performance and use this to inform content collection and production.
• Line manage the Global Digital Asset Manager and any future global content roles recruited to the team.

Brand Engagement and Capacity Building

• Support Oxfam affiliates, particularly in the Global South, in developing and implementing national brand strategies aligned with the global Oxfam brand.
• Provide capacity building, training, and induction on brand and content standards to strengthen brand culture and storytelling capabilities.
• Develop and implement a system for tracking and reporting on brand performance indicators to inform strategic decision-making.

Governance and Risk Management

• Lead the implementation and socialization of Global Content Standards, including ethical storytelling, safeguarding, and child protection. Ensure Ethical Content Guidelines remain current.
• Identify and manage content-related risks, including trademarks and licensing, and ensure compliance with ethical, legal, and brand protection standards.
• Lead, manage, and contribute to Oxfam International's Annual and Trustee Reports.
• Manage Oxfam's global trademarks and brand assets (e.g., logos, fonts, templates).

Benefits

Oxfam offers a competitive benefits package, including flexible working arrangements, opportunities for professional development, and the chance to make a real difference in the fight against poverty and injustice. You will be part of a global network of passionate individuals committed to creating lasting change.

How to Apply

If you are excited by this opportunity and meet the qualifications, we would love to hear from you. Please submit your application, including your CV and a cover letter outlining your relevant experience and motivation, through Oxfam's recruitment portal. Oxfam is committed to safer recruitment and expects all staff and volunteers to share this commitment. Offers of employment will be subject to satisfactory references and appropriate screening checks, which can include criminal records and terrorism finance checks.